Safeguarding Your Brand Identity

Published on: September 12, 2024
Edited on: December 30, 2024

our organization communicates with the outside world every day. This communication takes place across various applications and media, typically involving three key components: format, content, and data. The format is determined by the message you want to convey, while data is essential for tailoring your communication (such as mail, email, and/or SMS) to the recipient. But how do you streamline all of this?

In practice, it is challenging to safeguard a brand identity. Across the entire organization, documents, presentations, emails, standard forms, etc., must be formatted and delivered consistently. Often, the issue is not a lack of willingness but a lack of the right tools to make this possible in a simple way.

Inconsistencies in Brand Identity

Various applications have been developed to support communication. In practice, this means that the ‘format’ and ‘content’ are defined within each solution. The data comes from the relevant application, but there are often integrations with other data sources. This fragmentation makes safeguarding a brand identity across multiple applications complex and time-consuming.

Implementing a new or updated brand identity becomes complicated, as does updating content. As a result, ‘old’ documents tend to circulate within the organization for an extended period. These same documents are often embedded in multiple applications, which don’t all offer the same capabilities. This quickly leads to inconsistencies, partially undermining your investment in brand management.

In practice, these inconsistencies can be identified with a brief audit. During this process, discrepancies in the brand identity quickly emerge, such as text errors, overwritten logos, outdated standard information, and/or incorrect content. Learn more about the benefits of automating brand management.

Safeguarding Your Brand Identity

Isn’t there an easier way to safeguard your brand identity? The answer is yes, it can be easier—although it cannot be solved 100%. Every organization has applications that are not easy to integrate, and employees must consistently communicate according to the updated brand identity.

With our solution, you can define your communication and brand identity in one central location. This gives you more control, reduces errors, and helps you save money, while also making your organization more flexible and productive. Our solution integrates seamlessly with Microsoft Office (Word, PowerPoint, Outlook), SharePoint, the web, and also provides the option to integrate these functionalities into your existing applications via APIs.

New developments in cloud technology, Office 365, Google Drive, and tablets are also supported. From one central location, you can manage your visual communication across documents, emails, and presentations. Easily add marketing campaigns to your emails, share your presentations, and create documents from any application.

Want to Know More?

For more information or if you have any questions, email us or call us at 078 – 699 29 00. We are ready to help you safeguard your brand identity with ease.