Corporate Identity Evolution: Examples of Brand Development

Published on: September 12, 2024
Edited on: December 30, 2024

A company's corporate identity evolves and develops over time. Below are some examples of how the logos of major companies have changed in recent years. Want to see more examples? Visit the Hongkiat website. Looking for tips on developing your own brand identity? Read on.

Examples of Brand Development

Shell

The iconic shell logo has been recognizable since 1900. Over the years, the shell design has become much more stylized. In fact, Shell's logo has hardly changed over the last 40 years.

Nike

Would you want the 1971 logo on your shoes? We wouldn’t! The first logo looked rather amateurish. Fortunately, the company quickly made up for it. The famous swoosh has remained a central part of the brand. Like Shell, Nike’s logo has become so recognizable that the brand is immediately identified by it.

Pepsi

Pepsi has a distinctive brand identity. While Coca Cola’s logo has remained classic, Pepsi now has a very modern look. It’s fascinating to see this transformation.

Key Aspects of Brand Identity Development

As you can see from the examples above, a corporate identity can adapt, but the chosen style must always remain recognizable. Consistency is one of the key elements of brand identity development. Make sure your logo is present everywhere and always looks the same, ensuring that your customers never lose sight of your brand.

The visual of the logo isn’t the only important aspect—color schemes also play a significant role. Colors evoke emotions and attitudes: red represents aggression and dominance, while blue conveys professionalism and calmness. HubSpot created an informative infographic on this topic. Moreover, typography is crucial to your brand’s identity.

Once the logo is finalized, a catchy one-liner needs to be crafted. This slogan should clearly convey what your company does and why customers should choose you over competitors. More extensive versions of this message can emphasize your unique selling points (USPs).

Is Developing a Brand Identity Difficult?

Not necessarily. You can develop a corporate identity internally with designers, developers, and marketers, or hire an agency to do it for you. Once the brand identity is ready, it still needs to be implemented, and that’s where Eformity comes in. Our software ensures that your logos, USPs, and slogans are quickly embedded in all your branded documents. And just like with Shell, Nike, and Pepsi, if you want to make a change, it can be done with just one click. Afterward, the key is maintaining your corporate identity across all your documents.

Eformity is happy to help your company move forward. Contact us today for a no-obligation consultation!