Safeguarding Your Brand Identity: Managed with Eformity’s Solutions
Ensure all company outputs adhere to brand guidelines. Read on to discover how easy brand management can be.
Larger companies often employ someone whose task is to safeguard the brand identity. It’s crucial to have clear agreements on this because a strong brand identity contributes to a robust brand image. Once you’ve developed a strong brand identity, it would be unfortunate if it’s not fully followed or gets altered internally.
Sometimes, document users attempt to follow the brand identity but end up using the wrong fonts and colors. The result is that every document reflects a different style and lacks consistency. This makes brand management essential, but also a challenging task.
Azure Blue
For example, if you use azure blue as your brand color, the solution may seem simple: use the same color everywhere. But azure blue isn’t always the same across different mediums. “If you use the same color on letterhead, a brochure, or a T-shirt, the color will appear differently on each,” explains Michiel van der Ham, owner of Zorgt communication, in an interview. “For each (new) communication medium, you need to redefine the color and align it with the core idea of your brand identity.”
Read the full interview with Michiel van der Ham here.
Eformity’s Solutions
Fortunately, there are tools that make brand management easier. Eformity has developed a cloud solution where one person (or team) can control (dynamic) templates, texts, and email signatures. With a single click, changes are made available to the entire organization. This means that all your colleagues will instantly have an updated email signature, and everyone will use the same quote template.
This ensures you never work with outdated or incorrect versions of documents. Additionally, the risk of errors is minimized since standard information is already filled in by the template, allowing you to focus entirely on the document's content! Would you like to know more about this? Contact us for further information.
