Optimizing Brand Identity Through Consistent Communication

Looking to optimize your brand identity? With Eformity's tools, you can ensure a consistent brand style across all documents sent to customers, suppliers, or other contacts. Discover how Eformity can help enhance your brand and image.
Consistent communication is crucial for a strong brand identity and image. This makes brand style development an important aspect, but it’s not easily achieved. Standardizing all brand style documents, such as emails, quotes, and PowerPoint presentations, is complex and often time-consuming. Valuable time that could be better spent on other tasks. That’s why Eformity offers an intelligent solution.
Automated Document Creation
By using Application Programming Interfaces (APIs), our solution can interact with various business systems (such as Microsoft Office). This allows documents to be automatically created within your Office environment. Since templates are stored centrally in the cloud, users can access them from anywhere.
Whether you are working outside the office or from home, you always have access to the templates. When the address, phone number, or other details change, it is easy to update them in the templates. Thus, adopting a new bank account number is no longer an issue. It only needs to be updated once in the template, and the new account number will appear on every document.
Consistent Communication
For a good brand identity, it’s important that everything is in alignment. The 4 P's—product, price, place, and promotion—exist for a reason. Communication is promotion, and the documents you send are essentially your product. Marketers have since added more P's, including ‘people’.
Brand identity hinges on its use by employees, as they are the ambassadors of the organization. Consistency is not without reason one of the 6 principles of influencing customers according to Robert B. Cialdini (Professor of Psychology and Marketing at Arizona State University in Phoenix, USA).
By using Eformity's solutions, you ensure consistent communication aligned with your organization's brand style. This results in documents that appear more professional. Eformity offers various solutions to develop consistent communication, including integrations with PowerPoint, Word, and Outlook.
Want to achieve consistent communication in line with your brand style? Contact us. We are happy to assist you with our solutions.